Alpha Vital Ltd ("we", "us", "our") is committed to protecting your privacy and handling your personal information with care and discretion. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or contact us.

1. Who We Are

Alpha Vital Ltd is a company registered in England and Wales.
Company Number: 13643569
Registered Address: 12 Chippenham Walk, Romford, England, RM3 8JA
Email: contact@alpha-vital.co.uk
Website: alpha-vital.co.uk

We are the data controller for the personal information we collect through this website.

2. What Personal Information We Collect

We may collect the following types of personal information:

Contact information: your name and email address when you submit an enquiry through our contact form or contact us by email.
Enquiry content: the content of your message or enquiry, including any information you choose to share about your situation.
Technical data: your IP address, browser type, device type, and pages visited, collected automatically when you visit our website.
Cookie data: information stored in cookies on your device (see Section 7 below).

We only collect personal information that is necessary for the purposes described in this policy. We do not collect sensitive personal data unless you choose to share it with us in your enquiry.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

To respond to your enquiry and provide the support or information you have requested.
To communicate with you about your enquiry or support pathway.
To improve our website and services based on how visitors use the site.
To comply with our legal obligations.

We will only use your personal information for the purpose for which it was collected, unless we have a legitimate reason to use it for another purpose and that reason is compatible with the original purpose.

4. Legal Basis for Processing

We process your personal information on the following legal bases:

Consent: where you have given us your explicit consent to use your information to respond to your enquiry (e.g. by ticking the consent checkbox on our contact form).
Legitimate interests: where we have a legitimate interest in processing your information (e.g. to improve our website), provided that interest is not overridden by your rights.
Legal obligation: where we are required to process your information to comply with a legal obligation.

5. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We may share your information with trusted third-party service providers who assist us in operating our website or communicating with you (such as email service providers), but only to the extent necessary and subject to appropriate confidentiality obligations.

We may also disclose your information where required to do so by law, or to protect the rights, property, or safety of Alpha Vital Ltd, our clients, or others.

6. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

Enquiry data is typically retained for up to 12 months from the date of your last contact with us, after which it is securely deleted.

7. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how visitors use the site and to remember your preferences.

We use the following types of cookies:

Essential cookies: necessary for the website to function correctly. These cannot be disabled.
Analytics cookies: used to understand how visitors interact with our website. These are only set with your consent.
Preference cookies: used to remember your cookie consent choice.

You can manage your cookie preferences using the cookie consent banner displayed when you first visit our website. You can also manage cookies through your browser settings.

8. Your Rights

Under UK data protection law, you have the following rights:

Right of access: to request a copy of the personal information we hold about you.
Right to rectification: to request that we correct any inaccurate or incomplete information.
Right to erasure: to request that we delete your personal information in certain circumstances.
Right to restrict processing: to request that we limit how we use your information in certain circumstances.
Right to data portability: to request that we provide your information in a portable format.
Right to object: to object to our processing of your information in certain circumstances.
Right to withdraw consent: where processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at contact@alpha-vital.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Alpha Vital Ltd
12 Chippenham Walk, Romford, England, RM3 8JA
Email: contact@alpha-vital.co.uk